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Australian company Uppercut Deluxe was founded by Luke Newman & Steve Purcell, & was inspired by the old-school 1950s barbershops & Newman's grandfather, William 'Uppercut' O'Shea, a boxer who toured with a troupe in the Australian depression. Both barbers, they use their products every day (a bit like us!) so we know what they produce is going to be timeless, quality, & geared towards the man rather than his wife.